It’s been a pretty surreal past few months. Most of the country has been caught in a suspended reality with the pause button slowly now being released. On the day of the lock-down announcement, I had about four cubic meters of soil delivered. Not part of any grand prepping plan, but more a desire to finally sort out our backyard to go more off- grid. My days during lock-down were largely spent cutting up bits of timber and carrying soil up a few flights of stairs in an effort to build and fill some planter boxes with soil.
The classic strategy question of “What problem are you trying to solve?” is a great question, it’s a question I am often asking myself. It is actually a fairly old question, pioneered by a marketer in the 1960's called Theodore Levitt. Levitt concluded that customers are not looking for a product but a solution.
“People don’t want to buy a quarter-inch drill, they want a quarter inch hole.”